Consumer panels are used for acceptance testing which is more subjective than trained sensory panels but focuses on the level of consumer acceptance and what they like about the product. This method is recommended for new product launches or product reformulation and helps determine how likely the overall product or the individual product characteristics e.g. flavour or texture, are accepted by consumers.
Preference testing – to understand overall preference of products and the reason behind the preference.
Consumer panels for the Irish market are conducted by LabSens while access to global consumer panels is available through our colleagues at Eolas International.
In-home testing by consumers– for further details of our in-house app and reporting please speak to our colleagues at Eolas International .